Kaplan Test Prep Seasonal Promo

Late spring is a crucial decision-making time for grads and pre-college students in their education and career paths. To offer exam prep courses and materials at a discount during this season, Kaplan ran a limited-time promo on multiple product lines. To evoke urgency and excitement for the promo and drive sales, we built a range of marketing assets with flashy, highly-contrasting colors, bold typography, and a checkbox motif to condense key info and convey success.

Assets: Social Video Ads for Facebook and Instagram, Email Series, Animated Display Ads for Desktop and Mobile
Social Video Ads for Facebook and Instagram feature upbeat music and eye-catching animation.
Email campaign carries campaign branding and sense of urgency in the hero design.
Display ads for desktop and mobile incorporate flashes of color and a small-scale check-mark motif.

Other Work

Student Residence: Brighton, UK
Environmental Graphics, Wayfinding, Signage, Murals
Flyers
Digital and Print Flyers, Various Brands
Miscellany
Personal Art & Design
Product Showcase Video: Schweser
Promotional YouTube Video
Kaplan Presentation Templates
PowerPoint and Google Slides Templates
"K" Pattern Design
Environmental Graphics, Digital Patterns
Digital SAT Prep Campaign
Product Ad Campaign
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